Posted by on Dec 1, 2013 in Graphically Speaking | 0 comments

SliderLeaf_03Ta da! Welcome to the new look and feel for Wild Woman Design (WWD). I have always been up for a good adventure. This rebranding process turned out to be a grand one. There have been a lot of major changes in my life over the past few years, and yet the things that remained the same were my values. So that’s where we (me and my branding team) started the adventure. Every day we bring integrity, value, and efficiency to our work to create delighted clients for life. And that’s what is important. That’s what we have always done. Hence the new old me.

We guarantee a greener approach to designs that sell™, but that doesn’t mean we ignore the business of doing business. We listen to and understand your business goals then translate those into a professional, organized, solid and consistent look and feel. Our mission is to elevate the quality of your product and service promotions, while saving the planet. If you envision it, we’ll act as your in house art department and help you make it happen through great design.

Through the years we’ve offered education and choices to our clients that involved maximizing resources – in various forms – their time, their money, their business processes, etc. When I really thought about it, I wanted to take the sustainability message to the next level with the rebranding of WWD. I wanted something more than just ideas on how to recycle and found it in a site called “Design Can Change”.

Design Can Change is a site that talks about how much influence designers have with their purchasing power on climate change. Now this was interesting! Creating a design is pretty green, especially if you’ve managed to have a paperless office (still working on that one). But producing those designs is where you can have a choice in how your work impacts the environment, now this is a powerful idea!

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The site asks designers and consumers to take a pledge to learn, think, act, inform, and unite. I took that pledge because I think as designers, we can all do more to make less waste; and as consumers we can all do more to use less. By better examining the goal of a project there may be better answers than print 5,000 brochures – maybe you design an interactive iPad kiosk instead (and email a PDF brochure to those that sign up).

Imagine if we all thought more about the life span and end use of what we buy, consume, and design. I don’t think this would mean less design but something even better – stronger, well thought out design, that will offer more complete solutions. It will make all of our lives better. And that is our goal. To help grow your company, help everyone feel good and improve your karma!

Take a look around the new Wild Woman Design website. Tell us what you think. Share it with your friends via social media. We hope our designs will inspire and delight you in a way that encourages you to appreciate beauty and to preserve it wherever you find it.

Respectfully,

ww01_bio_photoThe Wild Woman

PS -Thanks to my “adventure partners” Kevn Lambson, illustrator and web guru, and Laura Furumoto, marketing consultant, strategist, art director, and copywriter. We make a great team.

 

Karin Wilson is the creative thinker and designer of Wild Woman Design, LLC, a graphic design firm. She can be reached via her website, www.WildWomanDesign.com, where you can also sign up for her monthly “Graphically Speaking” column – full of tips to help make your graphic design a success. Copyright 2004-2013 Wild Woman Design.