Posted by on Oct 12, 2013 in | 0 comments

Avatar Legal is a young firm who wanted marketing pieces that were friendlier than most legal firms and yet wanted to convey their competence by looking clean and professional. They also love birds and wanted to see if that could be tied into their site. I loved the playful nature of this idea, and it differentiates them from the competition in terms of their brand image.  By nailing their brand the first time around, it saves them money in the long run because they will be happy with the collateral and will not need to change it frequently, saving time and print and design costs. The “give us a call” call to action was also a non-veiled play on a bird call. They were very happy with the results.