The Classy-N-Sassy logo needed to show the merging of two clothing stores. One for the young and sassy, and one for an older classier customer. The store is located in Prescott, AZ where edgier clothing has been a little hard to find. It truly is one of the few stores where a mom and daughter can go shopping together and both find some unique and fun things.
The owner advertises in a variety of places including magazines, tourist racks, and mailed postcards. She maintains buzz around the store by having events, and rewarding and thanking her customers.