My client wanted to take his welding business to the next level. He was targeting mid level managers and decision makers for high end welding. He already was well known for specialized welding (mostly in aviation), but wanted something to make him stand out from his competition.
I thought we should keep the strong masculine feel of welding, but give him a slightly more corporate look. He had a copywriter to provide the copy, and also had some high quality product shots.
The cards and website use the same colors, graphics and photos. Dan’s Certified Welding has a new look that stands out from the competition. The client was really happy with the results.