Home Stretch is a sober living residence. My client wanted something to convey the sense of coming into that last home stretch of being on your own. Making the “O” a birdhouse was cozy and comforting. The birds add a little beauty and levity to a seriousness of why you are there. I think this is a friendly and inviting logo that softens, and strengthens the purpose of the residence.
My client was very happy with the resulting logo and was added to note cards, and stationery.