The branding and look for Marketing To Go! was a group effort. The client, Laura Furumoto, is a marketing and PR consultant. We brought in Kevn Lambson to help with the brainstorming and illustrations. We had some fun with presenting Laura’s clients with the concept that they could go ala carte with the marketing and PR services that she offers, including strategic planning, marketing and PR strategy and planning, branding, and copywriting. She acts as a part-time marketing director with full time talent. Clients can keep costs down and just hire Laura for the tasks that they need.
The theme of a diner is carried through on her blog and expanded on the website. The menu is a jukebox and the background is a pattern you would find on a diner tabletop from the 50′s. We did punch it up with some vivid colors to match Laura’s high energy level.