Posted by on Oct 2, 2013 in | 0 comments

Strategic Results Marketing wanted to update their logo to something more dramatic. They were using a very elegant 3D chess piece that was a little static. The new logo represents both the fun and strength of owner Mary Pat. I brought Kevn Lambson, of Idear Studios, in on the project because he is an excellent illustrator and also has a good sense of fun about him. We suggested to Mary Pat that we bring the chess piece to life, and made a more dramatic version of the logo to use in advertising and promotions. The queen makes for a strong visual and works well for the client.