Team Women is a networking group closely linked to Jane Out of the Box. Team Women needed their own look and branding. It needed to be for women, but not too frilly, and use the existing purple color. The results are fresh and fun. The flowers are fresh and clean looking. They make a great background element and work well in the logo.
The purple rule tied all the pieces together. It was used on the letterhead, business card, postcard, website, and electronic newsletter. When doing a shared event with Jane out of the box the logo was used in white to knock out of the Jane colors.